ABSTRACT
The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Crawford University students as case study. It was observed that for any organization either profit making or non-profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies and tactics need not to be overemphasized and film advert is one of the approach. Survey research method was adopted coupled with 120 copies of questionnaires that were administered to the respondents who were selected via probability technique (simple random method) and 110 copies were retrieved. The frequency and percentage method of data analysis was used. However, from the findings, it is obvious that in film advertising has done lots of good things for advertisers and commercials because it helps reach the targeted youth audience while Crawford University students considered brand placement in the movies an effective advertising channel because it is catchy in nature. It was recommended that advertisers or advert agencies should be aware that most of the film lovers are kids, adolescents and youths therefore, advertisers should avoid the use of raw or picture that can have negative effect on children, indolence and youth mental and social behaviour.
ABSTRACT:- This study was carried out to examine the knowledge and practice of occupational safety among workers....
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This study examined the impact of urbanization on rural and agricultural development in Igabi loc...
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The main aim of the research project dwells on interaction between globalization and economic development in N...
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Oil revenue is indeed an important component of economic growth of the recipient nations. Therefore, most of the oil-rich nation...
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Worldwide it is estimated that about half of all pregnant women are anaemic. In Nigeria, the incidence of pregnant women with an...
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This study examined the place of welfare programme on worker’s productivity in an instit...
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Photographs in news stories can stimulate opinion change, either making a reader love the good advertised, or m...
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This is a study that is pre-occupied with an in-depth analysis of the influence of Mass Media...
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This study was designed to investigate the influence of prostate cancer awareness campaigns...
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This study aims at finding the information retrieval system is basically a system that stores records in a file for data relevan...